Providing the most valuable experience in the World is of the utmost importance to us. Handicaps/slow play have no bearing on your entry fee. It will never be perfect so I can’t touch on that.
Much of the decision last year was to keep in line with cost of doing business. The early bird price for this golf tournament was $425 in 1999 (18 years ago!) and $499 in 2007. But as with everything, inflation does exist. In 2002 we gave you a $100 golf bag for first place rather than a $600 PGA TOUR SS gift card.. but I digress.
Outside of that, we improved the availability of our golf courses which provided better course rotations across the board. Another segment went towards the food offerings at the 19th hole. Lastly we switched to PGA TOUR Superstore gift cards rather than TaylorMade (which could not be used outside of U.S.) to offer more diverse options in your prizes.
We are committed to providing you with the best experience, delivering the most value and operating the best golf tournament possible. I am confident this is the best bang for your buck on the planet in the world of golf.