Reply To: Is It the End of the World Am as we know it

[Scott T. – World Am]

Hi all – thank you for the feedback.

Throughout the years we try to stay at/below rising costs. To Billy’s point $535 in 2019 is the same as $601 in 2022 dollars. I feel great about the value we provide compared to anyone, anywhere. We continue to operate the event at the costs we have to pay for things. In short, to generate economic impact and not make money. It is not proper to look at the price strictly from a golf only standpoint.

Pacing wise we are 250 players more right now YTD. We did not reach 2,000 until May 4 last year. Expecting 3,300 this year.

Appreciate the insight into the entertainment. We have not solidified 2022 but can say karaoke will not be a part of it. That was least valued per our surveys. Yes, we listen! The gift bag we have two items we haven’t had since I’ve been here; an umbrella and glove. Plus a rain jacket which has not been done in 4-5 years.

A few steps forward we’re proud of — prize distribution, spirits & operational efficiency. Aside from top 5’s, we gift 400+, high dollar prizes. In 2022 — to entire flights we will give golfbuddy lasers, sweet rollz grips, peakvision sunglasses. I encourage you to look at prizes pre-2010 in your participant guide. Take away the 1 person who could maybe win a condo and they’re comically low value.

If you’re a spirits drinker, the step up has been considerable thanks to Crown Royal, Johnnie Walker, and Ketel One to name a few. Operational efficiency may be lost on a consumer but we’ve made strides in scoring and general technology to help promote a seamless event.

For those that did not approve of a particular course played the good news is you likely will not see it again for many years if you don’t change age brackets. Similarly we have utilized survey responses to increase/decrease the usage of particular courses. A course may be hosting less or more days than the year prior if surveys dictate they were above or below their typically quality.

To Ken’s point we have over 400 referral discounts out there meaning many of you aren’t paying full price. Keep up the good work referring friends so we can help to make the event grow.

@Mike – can you send me that Scotland itinerary if that is a golf trip? Does that include airfare? Curious both personally and professionally. I would love to see that pricing as we remain competitive to other markets. wahc@golfholiday.com.

Hope this helps provide insight to all who read the board. Please keep constructive criticism coming.